Traveling Light
904 Jax
While working for Mudflower, we had a client that needed a little bit of branding done as well as a logo. Traveling Light 904 Jax is a company that helps senior citizens by decluttering, organizing, packing, and moving for them during their transitions into nursing homes. For this company, the client wanted their brand to show warmth and community through their logo and branding colors. Using colors such as green evokes the feeling of health and efficiency, while the yellow symbolizes friendship, community, and happiness.
COLOR PALLETE
In order to show the many different things the clients company offers, I made sure to include them in the logo design process. Having the top of the house sitting on the logo text shows stability while showing that the company does “everything under the roof” . Having the location indicator act as the smoke of the chimney emphasizes how Traveling Light provides services on location, with it also acting as a light bulb to play off of the company name.
