East Six
Student Project
During my time in school, I was tasked with creating a logo, branding, and a website homepage for a fake company named “East Six.” This company sold high end technology to everyone, regardless of their social status. For the logo, I knew I wanted to have a sans serif font to mimic the sleekness of phones, watches, etc, having the letters “EA” connect similarly to how wires connect to each other. The logo mark beside it uses that same concept, having the “E6” connect to each other, as the main motto of the company was “Creating Connections”.
For the branding, the color pallet was based on the coolness of metal when touching it. Having the main color be a cool dusty teal symbolized technology and connections, with the rest of the colors following the coolness of the main color. The homepage and social posts reflect the branding, focusing on those cool tones and the sans serif typography. Having the lines with the dots on the end enforced the element of connection while also showing the end of a destination. Most of the technology is built for “on the go,” so making sure the elements reflected that was important for the concept.
